李日林 Rilin Lee
创始人兼厂长 Founder
弱冠之年便离开家乡前往中国藤乡佛山南海开始藤编技艺生涯,从基层杂工到包工头再到创办藤厂,扎根藤编行业30年多年,是藤编行业的老炮儿,也是广东省非物质文化遗产南海藤编的老师傅
He left his hometown and went to Nanhai, a district in Foshan City,Guangdong Province,is known as the Land of Rattan Weaving, to start his rattan weaving career. From the grass-roots handyman to the contractor and then to the founding of the rattan factory, he has taken root in the rattan weaving industry for more than 30 years. He is the veteran of the rattan weaving industry and the veteran master of the intangible cultural heritage of Nanhai rattan weaving in Guangdong Province.
李东明 Billy Lee
联合创始人兼首先执行官 CO-Founder & CEO
藤编行业创二代,有着外企、上市公司、媒体等丰富工作经历的90后。参与工厂发展战略、产品规划、市场营销及其他重大决策,负责上海品牌中心的市场营销、客户运营和品牌管理等相关工作
Rattan weaving industry created the second generation, with foreign companies, listed companies, media and other rich work experience. Participate in plant development strategy, product planning, marketing and other major decisions, responsible for marketing, customer operations and brand management of Shanghai Brand Center.
我们的团队 | Our team
我们不是做只卖产品的生意,而是提供产品和服务的品牌
希望在生产工艺、产品质量、产品标准、市场营销等方面,为客户提供尽可能多的增值服务,和客户共同努力创造更好的藤编产品,为终端消费者创造更好的产品体验,为保护和传承非遗南海藤编产业做绵薄贡献,实现多方共赢
We are not just in the business of selling products, but of providing brands of products and services
We hope to provide customers with as many value-added services as possible in terms of production process, product quality, product standards, marketing, etc., and work together with customers to create better rattan products, create better product experience for end consumers, make a small contribution to the protection and inheritance of the intangible heritage rattan industry in the South China Sea, and achieve a win-win situation
30年以上的藤编行业从事经验
More than 30 years experiences in rattan weaving industry
2020
公司化运营推出独立品牌南海藤编
nhrattanworks Corporatized operation launched independent brand nhrattanworks
2021
工厂改造升级,增设备、扩产能、拓品类,提高产品交付能力,更好地满足日益增长的订单需求
Factory renovation and upgrading, increase equipment, expand production capacity, expand categories, improve product delivery capacity, and better meet the growing demand for orders
2022
实施“一上一下”经营战略。“一上”是销售走到线上,做官网和私域,而不是扎堆电商平台。“一下”是工厂下沉乡村,降低生产成本,又创造就业,为乡村振兴贡献力量
The implementation of the “One Up and One Down” business strategy, “One Up” is to go online, rather than cluster e-commerce platforms. “One Down” is the factory sinks the countryside, reduces production costs, creates employment, and contributes to rural revitalization
2023
与顾家家居达成合作,依据国标(GB T 38466-2020 藤家具通用技术条件),制定高于同行的手工藤编产品质量企业标准
Reached a cooperation with KUKA, according to the national standard (GB T 38466-2020 rattan furniture general technical conditions), to develop higher than the peer hand-rattan product quality enterprise standards
关于藤编
About Rattan Weaving
作为诞生于中华文化的器物文明,因藤编独特而得天独厚的成因,而使得其在满足日常生活的实用功能需求外,形成了由自然与人力相辅而成的独特美感。
As an artifact civilization born in Chinese culture, rattan weaving has formed a unique aesthetic feeling complemented by nature and manpower in addition to meeting the practical needs of daily life due to its unique factors.
南海藤编作为其中的典型代表,于2012年入选广东省非物质文化遗产名录
Nanhai rattan weaving, as a typical representative, was selected into the intangible cultural Heritage list of Guangdong Province in 2012
南海藤编有藤席、藤笪、藤家具、藤织件等产品类型。藤家具有桌、椅、沙发、凳、床、柜、茶几、箱、屏风等产品。藤织件既有瓶、盘、杯、碟、包、盒等实用织件,也包括人物、动物、风物、小摆件等纯工艺品,特别能体现藤编技艺的精细程度和艺术特质。这些产品构型精巧、工艺精细、图案精美,诠释了南海藤编的风格特色。
Nanhai rattan weaving has rattan mat, rattan furniture, rattan woven parts and other product types. Rattan furniture include tables, chairs, sofas, stools, beds, cabinets, coffee tables, boxes, screens and other products. Rattan woven pieces include bottles, plates, cups, dishes, bags, boxes and other practical woven pieces, but also include figures, animals, small ornaments and other pure handicrafts, which can especially reflect the fine degree and artistic characteristics of rattan weaving techniques. These products are exquisite in configuration, fine in craft and exquisite in pattern, which interpret the style characteristics of Nanhai rattan weaving.
据史料记载,出产于岭南南海郡的藤器,曾是唐宋时期的宫廷贡品。明清时期,南海的藤编业成行成市,业态臻于繁荣。据成书于清康熙年间的《广东新语》载:“大抵岭南藤类至多,货于天下,其织作藤器者,十家而二。”
According to historical records, rattan ware produced in Nanhai County of Lingnan was once a court tribute in the Tang and Song dynasties. It wasn’t until the Ming (1368 – 1644) and Qing (1644 – 1911) dynasties that rattan weaving would truly mature as an industry. Rattan furniture and household goods became very popular. According to Guangdong Xin Yu written in the Qing Dynasty,in Lingnan—a region encompassing the modern Chinese provinces of Guangdong,Guangxi,and Hainan—“Of every ten households,there would be two weaving rattan.”
藤编生产工艺复杂,从原藤加工到藤器成型,除了借助刀、锯、偈头、喷灯、转子、藤锥、拉藤刀、垫批、洗藤机、开藤机、织藤笪机、穿花机等工具,绝大部分流程由手工操作完成。
Rattan weaving production process is complex, from the original rattan processing to rattan molding, in addition to the use of knives, saws, gatha, blowtorch, rotor, rattan cone, pull rattan knife, pad batch, rattan washing machine, rattan opening machine, rattan weaving machine, threading machine and other tools, most of the process is completed by manual operation.
藤编产品以原藤原色为主,原生态的天然藤条可实现生物降解,不含有害化学物质,触感清爽且富于弹性,被称为“会呼吸”、绿色环保的居家器具,具有经久耐用、通风透气、防蛀防潮、冬暖夏凉等特性。
Rattan products are based on the original rattan color, the original ecological natural rattan can achieve biodegradation, does not contain harmful chemicals, feel fresh and elastic, known as "breathing", green and environmentally friendly home appliances, with durable, ventilated, mothproof moisture, warm in winter and cool in summer and other characteristics.
因此,藤编寄寓着一种大道至简、淡雅从容的生活观念。不少文学家、艺术家都曾对藤椅情有独钟,齐白石有题画诗云“出门买蔬菜,回家坐藤椅”。
Therefore, rattan weaving embodies a simple and elegant life concept. Many writers and artists have a special preference for rattan chairs, Qi Baishi has an inscription poem, "Go out to buy vegetables, go home to sit on rattan chairs."
作为非物质文化遗产南海藤编的守护者之一,我们希望通过标准高、品类全、产能快的优质手工藤编产品,不断满足客户多元化、个性化、潮流化的产品创新需求,助力客户为广大消费者带来更多绿色环保、材美工巧、设计时尚、品质优选的藤编产品,与合作伙伴共同探索藤编制品的更多可能性。
As one of the guardians of Nanhai Rattan Weaving, an intangible cultural heritage, we hope to continuously meet clients' diversified, personalized and trend-oriented product innovation needs through high-quality rattan products with high standards, full categories and fast production capacity, and help clients bring consumers more rattan products with green environmental protection, beautiful materials, fashionable design and high-quality,and explore more possibilities for rattan products.
关于我们
About nhrattanworks
南海藤编nhrattanworks,这一专注藤编产品的独立品牌于2020年正式推出,前身是扎根非遗藤编行业超过30年的印尼进口植物藤条材料加工和半成品工厂,致力于为客户稳定并快速地提供免检省心的藤编材料品牌。
nhrattanworks, an independent brand focusing on rattan products, was launched in 2020. Its predecessor was an Indonesian imported plant rattan material processing and semi-finished product factory with roots in the rattan weaving industry for more than 30 years, and is committed to providing clients with stable and fast high-quality rattan materials brand.
03
创新的生产及商业模式
Innovative production and business
我们在佛山和平南建有两大生产基地,超过数千平方米生产车间和数十台先进生产设备。同时,在上海设有市场营销和服务中心,并与珠三角、长三角的合作伙伴建立藤编制品生产协同联盟,为客户提供更便捷和更周到的产品与服务。
We have built two major production bases in Foshan and Pingnan, with more than thousands of square meters of production workshops and dozens of advanced production equipment. At the same time, we have a marketing and service center in Shanghai, and have established a rattan production collaboration alliance with partners in the Pearl River Delta and the Yangtze River Delta to provide customers with more convenient and thoughtful services.
04
高于同行的产品质量标准
higher quality enterprise standards
我们依据国家市场监督管理总局和国家标准化管理委员会发布的藤编行业国家标准(GB T 38466-2020 藤家具通用技术条件),与顾家家居制定高于同行的手工藤编产品质量企业标准,保障产品标准化、批量化、高质量交付。
According to the national standards for rattan weaving industry issued by the State Administration for Market Supervision and Administration and the National Standardization Administration Committee (GB T 38466-2020 general technical conditions for rattan furniture), we develop higher quality enterprise standards for hand-woven products with KUKA than our peers to ensure product standardization, mass and high-quality delivery.
05
稳定且更快的响应速度
Stable and faster response
在满足客户的新产品研发和生产需求之外,我们还在生产工艺、产品质量管控、高效物流配送等方面提供更省心的增值服务。
24小时响应,48小时发货,珠三角和长三角包邮区次日达,比同行至少快3天。
In addition to meeting customers' new product development and production needs, we also provide value-added services in the production process, product quality control, efficient logistics and distribution. 24 hours response, 48 hours delivery, the Pearl River Delta and Yangtze River Delta free mail area arrives the next day, at least 3 days faster than peers.
进口自然野生藤材料加工和半成品
我们主营业务是藤编材料的生产和销售,主要产品有藤笪(眼笪、西笪、席笪等)、纱丝藤皮、藤芯圆骨、香薰挥发棒等。藤编材料被广泛应用于家具、收纳、箱包、花篮、灯饰、生活用品、工艺品等领域。
Our main business is the production and sales of rattan materials, the main products are rattan weaving grid, rattan skin, rattan core and aromatherapy volatilizing rod etc. The natural materials are widely used in furniture (Chair, Cabinet, Table, Sofa, etc.), storage, baskets, daily necessities, creative handicrafts and other fields.
藤编工艺品制造和藤编产品零部件代加工
我们还开展藤编工艺品制造和藤编产品零部件代加工等增值服务。例如,藤编动物、藤编收纳等手工艺品;藤编家具成品、半成品、零部件等代加工生产服务。
We also carry out value-added services such as rattan handicraft manufacturing and rattan parts processing. For example, rattan animals, rattan storage and other handicrafts; Finished rattan furniture products and semi-finished parts.
我们做什么 | What we do
是一家专注印度尼西亚进口自然野生藤材料加工和半成品提供商,也是一家保护与传承广东省非物质文化遗产南海藤编的实力源头工厂
nhrattanworks is a supplier of natural rattan materials processing and semi-finished products imported from Indonesia. nhrattanworks is also a factory that protects and inherits the intangible cultural heritage of Nanhai Rattan weaving in Guangdong Province, China.
少毛刺、色泽均匀、平滑富有韧性的高品质藤编产品,备受海内外客户的青睐和认可,长期供应上市公司和国内知名品牌,并远销出口海外欧美日韩市场
The high-quality rattan materials with less burrs, uniform color, smooth and toughness are highly recognized by clients. Our products are supplied to large companies and well-known brands and are exported to overseas markets.
南海藤编nhrattanworks
我们有什么 | What we have
01
非遗传承和工匠手艺 Intangible cultural heritage inheritance and craftsmanship
南海藤编于2012年入选广东省非物质文化遗产保护名录。我们从事藤编材料生产及藤制品加工30年,拥有长期稳定的藤编产业链上中下游协同能力,以及一批成熟且经验丰富的藤编手艺人。
Nanhai rattan was included in the list of intangible cultural heritage protection of Guangdong Province in 2012. We have been engaged in the production of rattan materials and rattan products processing for 30 years, with a long-term stable rattan industry chain in the middle and downstream cooperation ability, as well as a group of mature and experienced rattan craftsmen.
02
稳定优质的源头藤材
Stable high-quality source
我们取材于全球盛产优质自然野生藤条的印度尼西亚核心产区。受益于独特的地理环境和典型的热带雨林气候,阳光和雨水终年充沛,年平均温度25-27℃,再加上肥沃的火山灰土壤,这里生长的植物藤,饱满匀称,纤维光滑细密,韧性强,富弹性,抗拉性高,长久使用不易脆断,品质上乘。
We source from Indonesia, the core producing area of high-quality natural wild rattan in the world. Benefiting from the unique geographical environment and typical tropical rainforest climate, abundant sunshine and rain all the year round, the annual average temperature of 25-27 ℃, coupled with fertile volcanic soil, the plants growing here are full and symmetrical, the fibers are smooth and fine, strong toughness, rich elasticity, high tensile strength, long-term use is not easy to be brittle.
我们的故事 | Our history
我们要做品牌,不仅是生意
We need to be a brand, not just a business
“创办厂子的初心,是让每一个工人能够凭自己的双手创造美好生活。厂子的背后,是工人们的生计,也承载着未来兼顾更多身边亲朋好友的再就业,尤其城市化进程中回流的60后70后同辈们。”
——南海藤编nhrattanworks创始人 李日林
The original intention of the factory is to enable every worker to create a better life with their own hands. Behind the factory is the livelihood of the workers, but also carries the future to take into account more relatives and friends around the re-employment, especially in the process of urbanization, the return of the post-60s and post-70s peers.
——Li Rilin, founder of nhrattanworks
有工开 | You Gong Kai
我们是非遗藤编的守护者
我们希望给守护非遗藤编的同行人带来一份持续可观的收入,带动100个乡村家庭,推动乡村振兴
We are the guardian of intangible cultural heritage. As long as we are willing to protect the intangible cultural heritage, we hope to bring them a sustainable and considerable income, drive 100 rural families, and make a modest contribution to promoting rural revitalization.
我们的文化 | Our culture